Celebrating Blogger Day (5th August) & Vlogging Day (10th August)
As technology continues to evolve and new digital trends emerge, it can be tempting to think that traditional content formats like blogging and vlogging are outdated.
But in 2025, these two tools remain incredibly powerful — especially for small businesses that want to stay visible online, build trust with customers, and maximise the value of their website.
In this post, we’re exploring:
Why blogs and vlogs are still relevant
How they support your SEO (search engine optimisation)
And why now is the perfect time to get started (with Blogger Day and Vlogging Day just around the corner)
What Do We Mean by Blogging and Vlogging?
Let’s start with a quick recap.
Blogging
Blogging means regularly publishing written articles or posts to your website. These could include:
How-to guides
Answers to common customer questions
Industry insights
Updates about your business, services, or events
A blog helps position you as an expert and authority in your field, while also keeping your website content fresh and engaging.
Vlogging
Vlogging is the video version of blogging. It typically involves you speaking directly to the camera to share:
Insights
Product demonstrations
Behind-the-scenes footage
Team introductions or client testimonials
You don’t need fancy equipment — your phone and a bit of natural light are often enough to get started.
Why Blogging and Vlogging Are Still Worth It (Especially for SEO)
Here’s how blogging and vlogging can actively help your business — starting with the benefits to your website and search visibility.
1. Blogging Helps You Rank Higher on Google
Google’s algorithms prioritise websites that are:
Frequently updated
Contain original, valuable content
Relevant to what users are searching for
Every blog post you publish is a new opportunity to include relevant keywords, answer questions your audience is searching for, and increase your chances of showing up in search engine results pages (SERPs).
Example:
If you’re a local kitchen fitter, a blog post titled “How to Choose the Right Worktop for Your Kitchen Renovation” could bring in search traffic from people in your area looking for advice. And if your contact details are easy to see, that traffic can quickly convert to enquiries.
Bottom line:
A consistent blogging strategy is one of the easiest and most affordable ways to improve your SEO.
2. Build Trust and Demonstrate Authority
In a world full of noise, people do business with brands they trust.
By blogging regularly, you can:
Share your industry knowledge
Break down complex topics
Show the real people behind your brand
Tell stories that connect with your audience
With vlogging, you can take it even further by:
Giving your business a human face
Sharing your personality
Building relationships in a more personal, authentic way
Example:
A solicitor who creates short videos explaining the difference between wills and power of attorney will appear knowledgeable, approachable, and trustworthy — key factors in turning viewers into clients.
3. Keep Visitors on Your Site Longer
Search engines look at "dwell time" — how long visitors spend on your website. And if someone clicks into your site, reads a full blog post, or watches a 2–3 minute video, that’s a strong signal that your content is valuable.
It also means:
People are learning more about what you offer
They’re more likely to browse other pages
And they’re closer to making a decision
The longer someone stays, the more chance they’ll click “Book Now,” “Get a Quote,” or “Add to Bag.”
Example:
An interior designer sharing blog posts about current colour trends keeps potential customers engaged — and shows them the designer is on top of what's in style.
p.s. if you have read this far thank you, your interest (and dwell time) is highly appreciated.
4. Boost Engagement on Social Media
Vlogs are particularly powerful when shared on platforms like Instagram, Facebook, LinkedIn, and TikTok. Video content tends to:
Get more views
Encourage more comments
Be shared more often
When you repurpose a vlog from your website for social media, you extend its value and reach a broader audience. You can even turn a single video into multiple formats:
A YouTube upload
An Instagram Reel
A captioned post for LinkedIn
A story or live session
Tip:
Embed your vlogs into blog posts on your website and add a transcript — giving you both SEO value and video engagement in one piece of content.
How It’seeze Websites Help You Share Content
Your website should support your content marketing efforts — not slow you down.
At It’seeze Website Design, we make sure your site:
Has an easy-to-use blog section built-in
Supports video embedding from YouTube or other platforms such as Vimeo
Is SEO-friendly, with tools for keywords, page titles, and meta descriptions
Loads fast and looks great on all devices — which also helps SEO
You’ll also receive support from It’seeze who can guide you on how to use your blog, update your content, and make the most of your website tools.
We don’t just build websites. We build tools that help your business grow.
Not Sure What to Write or Film? Start With These Ideas
Creating content can feel overwhelming — especially if you’re not a natural writer or talker. But it doesn’t have to be complicated.
Here are a few ideas that work well:
For Blogs
“5 Things to Know Before Hiring a [Your Service]”
“What to Expect When Working With Us”
“Common Mistakes [Your Audience] Make — and How to Avoid Them”
“A Recent Project We Loved Working On”
For Vlogs
A quick intro video to you or your team
A product or service walkthrough
A short Q&A answering frequently asked questions
Behind the scenes of your workspace or process
Consistency is more important than perfection. A short, clear post once a month is better than a big push once a year.
Celebrate Blogger & Vlogging Day This August
If you’ve been meaning to start a blog or share more video content, Blogger Day (5th August) and Vlogging Day (10th August) are a great excuse to get going.
You could:
Re-share a popular post from the past
Publish something new, even if it’s short
Ask your audience what they’d like to learn from you
Record a simple “thank you” video to your followers or customers
Need a Website That Supports Your Content?
A well-designed website should do more than just look good — it should support your entire marketing strategy.
Whether you're just starting out with blogging, or you're ready to bring vlogging into the mix, we’ll make sure your website:
Is easy to update
Helps you get found on Google
Engages your audience
And reflects your business at its best
Get in touch today to find out how we can help you build a website that works as hard as you do.
Let’s turn your ideas into content — and your content into customers.
Share this post: