How To Use Google My Business To Attract Local Interest
Posted on 20th November 2020
Google My Business provides an easy, free online listing giving information about your opening hours and reviews, as well as providing space for pictures and posts. It’s the digital alternative to a printed local business directory.
When a customer wants to know if you’re open on a Sunday or whether they can park nearby they can check your Google My Business (GMB) listing.
Why repeat information that’s on my website?
The good thing about GMB is that when someone nearby searches for the products or services you provide, it will help your business to be found, even if your website isn’t on the first page of the search engine results.
How can I make Google My Business work for me?
Complement your website
GMB works alongside your existing website to help people to find you. The information you provide about your business will appear in the Google search results and on Google Maps, so it will generate extra exposure. Make sure to add a link to your website and it will help to increase your visitors.
Sole traders and partners can benefit from GMB too
With Google My Business you are on an even playing field, what you can include and display in the listing is the same for all. Partners such as lawyers, financial planners, or estate agents can all use GMB very successfully, however, if several professionals work at one location, it might be better to create a separate listing for the location.
Reviews are good for your online performance
Google reviews will enhance your results when people are searching for local businesses. Seeing comments from satisfied customers will give them confidence to buy from you, so don’t be afraid to ask people to leave one for you.
Keep publishing new posts
Just like every other online channel, fresh content will help to get you noticed. Publish new posts as often as you can.
You can add photos, call to action (CTA) buttons, and a link to your website. Helpfully, you’ll also receive a reminder when your posts are about to expire.
Log in regularly
Other people can suggest changes to your listing, even your business location. By visiting your dashboard frequently, you can make sure no one has made changes that you wouldn’t want.
Let people know if you change location
If you’re moving to new premises, check whether it has been occupied by another business. If it has, you will need to find out who was there before and if they have marked their listing as closed. You will also need to mark your old listing as closed before adding your new location.
Comment on fake reviews
There’s a risk that someone could leave negative reviews by mistake or because they are being malicious. It can be difficult to prove that they are false, but you can leave a comment of your own to say that you don’t have a record of working with them and inviting them to get in touch with you. You can find out more on the Google review policy page.
Here at it’seeze Web Design Milton Keynes, our friendly team will be happy to give you advice about how to make the most of your Google My Business listing to help you maximise your online opportunities.
Get in touch today to find out more about the professional web design services and affordable website packages we can offer you, alongside ongoing support to help your business grow online.
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