Blog No3: Seven Secrets To Website Success
Posted on 31st May 2017 at 00:28
Seven Secrets To Website Success
Lack of sales? Not enough leads?
One of the biggest complaints I often hear from business owners is that they know they should get a website, and so they got one, but aren't really sure WHY they got one. For most people, it's for getting additional sales. Some may say it's for credibility, however the credibility ultimately leads to sales, so getting sales from your website is a must!
With pretty much the entire world being online nowadays, searching for exactly what you do, it's just crazy to not try & take advantage of some of the traffic that's out there.
Here's 7 fantastic ways you can get an edge over competitors and really raise your biz's 'website standards' - to ultimately give you more sales.
7 Very Powerful (Yet Very Simple) Tips To Have An Awesome Business Website
1. Mobile Responsive – Over 60% people searching the internet now are doing so with a mobile phone or tablet. Competitors are getting ahead of the curve. What message does it convey to customers if your website doesn’t look good on mobile? On top of this, Google are now heavily giving preference to websites which are mobile responsive by putting them higher up the search listings and penalising websites which aren’t yet responsive.
2. The Rust Bucket – Like cars, or anything else pretty much, websites can look dated. Especially in this rapidly changing and ever-more competing world we live in. This doesn’t mean to say you need a new website each year, however considering your website is your shop window, it’s really important that it looks neat, tidy, fresh and relevant. Does your website look like the professional you are? Or is it looking exhausted and in need of an overhaul?
3. Stock Imagery – Stock imagery is fine if you’re in a rush to get the website up & running and looking decent. However, it stops at decent - no further. Those dazzling white backgrounds and super sharp white smiles just don’t give off the personality that most small businesses have. Most people of reasonable intelligence know that’s not really your ‘team’ and as such it devalues your brand and your message. Remember your first job on any site is to get the prospect to trust you. Show them the cookies you bake, or the bright blue staff uniforms - be real.
4. Lack of personalisation – If I’m looking for a plumber in Milton Keynes, it would be great to see the main guy or lady on the website who ideally is Milton Keynes based. Real images of who will be coming to my house & who I’ll be meeting really will cement my buying decisions. Using real imagery and telling real stories will make your website stand out a huge deal, and will actually make you look a lot more honest & transparent than 90% of others who ‘can’t be bothered’
5. Lack of testimonials/reviews – Testimonials are fundamental in any business. It’s the opportunity for you to say ‘We’re great at what we do – look here’s what other people say’. They should form a real part of your website on many pages, they should stand out, photos should be used where possible and also state the name and location of the person giving the reviews. Social proof like Google/Facebook/Trip Advisor reviews are also very powerful.
6. USP – On most websites I’ve reviewed, sadly, there’s very little that makes them stand out. Why should someone choose you over the next guy? Do you guarantee something? The best rated? The easiest system? Name at least 4 reasons to choose you over the next guy...
7. Page Experience – When a visitor lands on your site, they need to go on a journey. One that intrigues them and makes them take action. Compare it to asking a girl on a date. To improve your chances of getting a ‘yes’, ideally she should know who you are, like you, trust you, and then eventually you might have the confidence to ask her out. The same principle applies to websites. Get them to like you, trust you, before asking for them to take some sort of action. Too many website owners fall down instantly by throwing too much information on the home page very quickly without first ‘warming up’ the prospect and taking them on a pleasant journey.
Personally, I love analysing websites. Especially ones that aren't working all that well. Ones that aren't getting many sales in. Normally there's a very straightforward reason, or a combination of the fact that
a) There isn't enough people being driven to the website to see it
b) Once people are there, they don't like it enough and leave without getting in touch.
There's not really much else to it.
If any of this post has resonated with you, and you'd like some professional advice, get in touch directly by emailing me at firstname.lastname@example.org and I'll see what I can do to help.
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